On Second Thought, SoundScan Claims Mos Def T-Shirt Doesn't Count As An Album Sale
from the that's-pretty-silly dept
On Friday, we thought that Mos Def’s experiment with selling an album via a t-shirt (whereby if you bought the t-shirt, you got to download the album) was a pretty cool idea. What seemed even cooler was the claim that Nielsen Soundscan would count each t-shirt sale as an album sale. However, Soundscan has come out claiming this simply is not true:
“Nielsen Soundscan knows nothing about this and without knowing more, we have no intention of counting units triggered by the sale of a t-shirt.”
The company offering up the t-shirts tried to explain, saying:
Instead of directly reporting retail sales through his company, Invisible DJ, Wineberg plans to relay the information back to the label. The label, in turn, can then submit the sale to Soundscan.
Hmm. That’s not quite the same thing as saying Soundscan will count the t-shirt sales? And, it may be even worse, as Soundscan said it may count those sales submitted by the label, but only after “a discussion and negotiation.” In other words, there’s no real deal here at all, and nothing to suggest that the t-shirts will be counted as album sales.
Of course, that’s ridiculous. In this era when the “music” is getting people to buy other stuff, the specific number of “album” sales is meaningless. We’ve seen artists who embrace these unique models making a lot more money from them, but they don’t appear as top sellers because Soundscan only wants to count one (increasingly smaller) part of the ecosystem? That sort of thinking reinforces the misguided focus on the “album.”