Movie Screening Phone Bans Reach Ridiculous Levels
from the oh-come-on... dept
For years, we’ve found it absolutely ridiculous that the movie studios have required that anyone attending early preview screenings remove and deposit their mobile phones in some (often unguarded) box. The entire policy has never made much sense. First of all, a mobile phone is unlikely to have a decent enough camera or enough memory to actually video tape a movie. Second… who cares? This is all part of studios stupidly overreacting to the idea that their movies might leak online before the official release date. Yet, as we’ve seen there’s almost no evidence to support the idea that the availability of the movie online has any negative impact on box office proceeds. So, for the uncomprehendingly small chance that someone at a screening is able to record the movie with his or her phone and get it online, and that version of the film somehow destroys box office proceeds… Hollywood has decided it makes sense to treat everyone (including movie critics) who attend preview screenings as if they’re criminals.
It’s even being taken to more ridiculous levels now. Valleywag points out that Time Warner entertainment critic was stopped from watching a Warner Bros. (yes, owned by Time Warner…) screening, because he refused to give up his iPhone. Yes, the same iPhone that does not have a video recording function. Perhaps they were afraid he’d be playing games through the screening? Or maybe Twittering away a live commentary?