Time Warner Backs Off Metered Billing… Until It Can Figure Out A Way To Not Look So Stupid Presenting It
from the we're-sorry-for-the-misunderstanding dept
After a few weeks of getting hit back and forth by pretty much everyone concerning its plans to expand metered broadband with incredibly low caps and ridiculously high profits (even as its own costs were dropping, and the growth rate of broadband was slowing), Time Warner Cable has now agreed to back off from implementing the plan… for now. From the wording, it’s quite clear that the company isn’t backing off because it realized that it was a bad idea, but it’s retreating because it wants to rethink how it pitches the caps:
It is clear from the public response over the last two weeks that there is a great deal of misunderstanding about our plans to roll out additional tests on consumption based billing. As a result, we will not proceed with implementation of additional tests until further consultation with our customers and other interested parties, ensuring that community needs are being met.
Translation: because you crazy consumers were being so loud, we need to make it look like we’re listening to feedback, and hopefully we’ll get to roll this out at a later date when you’re more focused on other stuff, maybe by calling it something that sounds more innocuous.