Reznor Does It Again: Releases Free EP Of Unreleased Tracks From NIN, Jane's Addiction To Support Tour
from the go-get-'em dept
Trent Reznor sure has a way of releasing new experiments just before I’m about to give a presentation about him. He did it right before my MidemNet case study about his experiments, and now that I’m getting ready to an updated (and expanded!) version of the presentation at next week’s Leadership Music Digital Summit, Reznor has launched a new website called NIN|JA 2009 in support of the new tour Nine Inch Nails is doing with Jane’s Addiction (and Street Sweeper). The site has a streaming playlist from all three bands, along with the ability to download an entirely free EP of unreleased tracks (two from each band) in exchange for your email. And, not surprisingly, the page lets you get more info on the tour.
It’s not particularly different than the release of The Slip, but shows that he’s continued to combine these two factors of connecting with fans (often via free music) and immediately giving them a real reason to buy. Oh yeah — and he still did it in a fun way for the fans. Last night, on Twitter, he alerted people that the site would be going live today, but then had fun with it this morning — giving people a 3 minute countdown following by a bit of joking around, first backing it up to 5 minutes, saying someone had kicked the plug out of the wall, then geekily pretending to be a clueless Windows user:
- trent_reznor: So… anybody know what it means when your PC’s screen goes all blue and wont do anything? Give me a sec here.
- trent_reznor: An exception has occured at 0028:C11B3ADC in VxD DiskTSD(03) 000016660. It may be possible to continue normally. ????
- trent_reznor: Come on, people – you know me better than that.
And with that, the site launched. Time to go update the presentation…