Ruckus Music Service — Which Was Supposed To Save The Industry — Now Dead
from the how-about-that dept
Remember Ruckus? That was the attempt by a former recording industry guy and a former Napster employee to create an online music service that colleges would pay for, but which students could use for “free” (free in the sense that students wouldn’t be paying for it directly). When we pointed out how lame the service was, we actually got angry emails from some folks who insisted that it really had revolutionized the campuses who had bought into it. In fact, the recording industry used this argument in its big push to force universities to sign up for Ruckus.
Apparently the revolution was short-lived — and without government help to force colleges to subscribe, Ruckus has shut down. For some of those who got their music from Ruckus, the DRM on the tracks means that the music will be unplayable. Some tracks are still playable, but will apparently die once they hit their “renew date” and can’t find a DRM server to renew. Yet another recording industry backed solution to the “piracy problem” that wasn’t. At what point does the industry finally realize that piracy isn’t the problem at all?