Get Ready To Pay Up Just To Let People Know How To Contact Your Company
from the a-total-waste dept
We’ve been plenty critical of plans to set up new top level domains for URLs. Each time there’s an extension (such as adding .biz, .info, etc.), all it’s really meant is that companies felt forced to cough up more money to secure domains they didn’t need and wouldn’t use. The whole thing is a scam. However, none is as ridiculous as the decision three years ago to add a “.tel” domain, where companies could put their contact info. Yes, apparently, some company convinced ICANN to extend the TLD space for .tel domains — knowing that tons of companies would have to pay up, just to make sure there their contact info was at company.tel, rather than something like company.com/contact/.
While we hadn’t heard much about .tel over the past few years, it looks like it’s now set to get moving, as early registrations have opened up, and the one company (the registrar who is going to make all the cash for this) is encouraging companies to pay up. Companies will do so, of course, because they’ll feel they need to protect their brand from others — but they won’t do so because it’s useful. It’s not as if anyone is having any trouble finding the “contact” forms on websites that have them. And, for companies that don’t have easy to find contact forms, that’s usually by choice — so it’s unlikely they’ll suddenly rush to put up a .tel site. This whole process makes no sense, and ICANN, who orchestrated the whole thing, should be ashamed. Basically all it’s done is create a totally unnecessary situation, where for no good reasons, a ton of companies have to hand over a bunch of money to Telnic.