Trent Reznor Continues To Show How Free Music Works In A Business Model
from the smart-guy dept
After his Ghosts I-IV experiment that proved to be a huge success, Trent Reznor wasted little time in releasing the next Nine Inch Nails album as a completely free download. And, of course, he didn’t just give it away and pray. At the same time as he released the album, he notified fans of his latest concert.
Now, in an attempt to make that concert (whose tickets are a scarce good people will pay for) even more valuable, he’s giving away free tracks of all of the opening acts on the tour. In other words, he’s giving people even more reasons to pay to go to the concert. He’s giving away that infinite good (the music) to make those scarce goods (the tickets) more valuable. This fits with the model we were discussing just a few weeks ago, of bands giving free downloads to anyone who buys a concert ticket, to boost the value of that ticket. Thanks to everyone who sent this in.