Rogers Deliberately Disables Notifications Of Roaming Charges

from the how-customer-unfriendly-of-them dept

With the news coming out this week that mobile operator Rogers was finally bringing the iPhone to Canada, almost every Canadian comment on it had something to do with just how badly everyone expected Rogers to rip people off with the iPhone. Apparently, Rogers has quite a reputation — and it appears to be well deserved. Rob Hyndman points us to a story about the ridiculous roaming charges for those who use a Rogers device outside of Canada. Ridiculously high roaming charges are nothing new, of course. They happen to everyone, unfortunately. What’s stunning, though, is that the reporter gets a guy at Rogers to admit that the company demands that all of the mobile devices it offers disable any feature that lets you see how much you’ve racked up in roaming charges. In other words, they know they’re ripping you off — and they want to make sure you don’t realize by how much until it’s too late.

If ever there were a short-term strategy, this would be it. This decision most likely “gets” some travelers the first time around (as it got the reporter in the article). However, it then pisses off those users such that they’ll never use Rogers mobile phones out of the country ever again. In fact, I’d bet that many start looking at other options entirely. It seems like a plan designed to drive away customers, just for a short one-time ridiculously high charge. There are certainly companies out there that believe an informed customer is a bad customer, but those companies will often find that’s not a particularly good plan to stay in business over the long term.

Filed Under: , ,
Companies: rogers

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Rogers Deliberately Disables Notifications Of Roaming Charges”

Subscribe: RSS Leave a comment
Doug says:

"We're not happy until you're not happy"

> If ever there were a short-term strategy, this would be it. …

This isn’t quite the case, but only in the singling out of Rogers- as we have only three national providers: Telus almost entirely in the west (a former government-owned monopoly), Bell almost entirely in the east and Rogers spread around the major cities (and Rogers is only a big player now because they bought up the Sprint and Fido networks). All find new ways to do just as poorly by the customers as Rogers strives to do.

So yes, short-term for the one act of disliking Rogers for the roaming trick, near-permanent-term for the fact that no other national provider does much better. $6/Mb for data, by-the-minute billing, and more are just the basics of what we have to deal with here; the larger problem is that the lack of any legitimate competition combined with a government which views “3 national providers” as more than enough free choice in the marketplace frees the three companies to more or less do as they please.

Colin (profile) says:

The option we look to is unlocking...

Rogers is the only provder of GSM service in Canada so those of us who travel to Europe and Asia don’t have much choice for service providers. Fortunately it is pretty simple to get your phone unlocked and buy SIM cards wherever you go. I currently have phone numbers in China, England, Italy and Mexico.

Cielle11 says:

Re: The option we look to is unlocking...

I have unlocked my rogers bb pearl and intend to buy a sim card in England when I am there next week. Can Rogers still use my PIN # and other unique identifiers to bill me for roaming charges in the UK. If so, do I need to ask the UK carrier to block my data? I called Rogers and they told me that the carrier I use in another country may bill them directly based on my PIN and IMEI. And they, in turn, would bill me.

Xanthir, FCD says:

Re: Re:

Who really cares? I don’t but then again I don’t use a computer or own a cell phone, or any phone for that matter.

They put poison in Jimmy Dean breakfast sausages because they hate fat people? Who really cares? I don’t but then again I’m skinny and don’t eat breakfast sausage, or any sausage for that matter.

niftyswell says:

I wont forget

I had a provider that charged me roaming when it was supposed to be free..I had to constantly call up and get it corrected and if I waited too long then it was too bad. I decided to cancel and they said I would pay an early fee…so I waited and tried to cancel when my contract was up only to find they auto-renew my contract and have my signature authorizing this from all the forms I signed when I took out the original the next year I call them ahead of time and tell them to cancel…they say I have to go to the store and cancel in person, I go to the store and they tell me I have to use the website to cancel…I go to the website and they tell me it is no longer the way to cancel that I have to write them and elect to cancel…so I write them and get a response telling me I have to do it within 30 days of the end of contract…so I wait a couple of weeks and write again and get a phone call offering me perks not to cancel…new phone, more minutes, etc. I tell them to drop my plan…they finally do. Suncom/ATT will never ever ever get my business again…I am told they dont do that anymore- I dont care. I will always remember that and will never give them another dime if I can help it. It was intentional and short sighted and very indicative of a company that didnt realize people had a choice.

bob says:

short term

Rogers also requires a 3year contract, and although they annoy everyone that is a customer, they assume that you’ll forget about cancelling, and automatically renew you for another 3 years.

I had a cell phone with an extended warranty that broke, and rogers wouldn’t repair or replace it under the warranty, unless I signed up for an additional 3 years.

They don’t care who they piss of, or how badly… I’m no longer a customer!

Rogersisaripoff says:

Roaming in Europe...

Oh that is nothing… $1430 roaming in Europe for 3 days.. ok I made a lot of calls… but they were all incoming and I was under the wrong impression that Europe was a decent roaming rate, its not Africa or the Artic so Rogers are creaming a major profit, I worked out the roaming agreement from T-Mobile must be 30 euros a minute and they charge me $4.00 wow thats a nice profit… well done Ted.. RipOffCanada

Michelle says:

Canadian cell towers intercepting other provider's calls

I just a bill for about $400 in roaming charges. Turns out my sister who lives about an hour from the Canadian border in Idaho apparently has her calls being picked up by a Canadian cell phone tower and they are assessing roaming charges. She’s had this phone for almost a year and this has never happened, but now I have 3 month’s worth of charges as they have 3 months to get these on other carrier’s bills. Anyone else have this problem, or a possible solution?

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...