Can Google Solve The Domain Tasting Problem?
from the worth-a-shot dept
The issue of “domain tasting” (or “domain kiting”) has been getting a lot more attention lately. Dell sued a company for pulling a domain tasting scam to make ad money off of domains without having to pay for them and ICANN has recently started to look into the problem. Of course, at ICANN’s snail’s pace, it didn’t seem like anything was going to happen any time soon — so it appears Google has decided to step up with a potential solution.
For those who don’t know, domain tasting is used by certain companies to register a bunch of domain names and place ads on them. Since ICANN’s rules say that you can register a domain for five days before deciding if you actually want to pay for it and keep it, the domain tasters just hold onto the domain for five days, put Google AdSense on the domain and collect any money before returning the URL. If a domain is particularly valuable, they might actually buy it — but the more recent scam is to have a series of shell companies repeatedly take the domain for five days at a time, quickly reregistering it seconds after the previous “holder” gives up the domain.
It’s clearly a scam and wasn’t at all what was intended with the five day grace period. However, with ICANN taking the slow road towards dealing with it, Google has now announced that it will not allow any Google AdSense ads to appear on a site during the five day grace period. This is a bit of a surprise, since Google likely makes plenty of money from this practice. While domain tasters will quickly gravitate to other ad platforms, Google was probably the most effective one, and hopefully other leading ad platforms will follow Google’s lead.