AT&T: Bundling Is Lame… But You Have To Buy This Other Bundle To See Why
from the you-said-what-now? dept
It’s been quite amusing recently to hear AT&T CEO Randall Stephenson’s explanations for various AT&T policies lately. First there was that whole thing about how the company wasn’t promoting its $10 DSL plan because “people didn’t want it” and now we find out that the company that once claimed no one wanted naked DSL (perhaps because the company wouldn’t offer it) is now admitting that actually people love naked DSL and hate bundles… except in order to get the “naked DSL” bundle they love so much, you have to bundle the service with a mobile phone. There’s nothing wrong with offering bundles, certainly, but it seems reasonable to have a la carte offerings as well. In fact, Stephenson notes that forced bundling “is an old mind-set. We need to get over it.” Yet, as Broadband Reports notes at the link above, it’s a bit odd that he’s saying forced bundling is an old mind-set, when he’s promoting the similarly forced bundle — where it’s just mobile service rather than a landline phone service.