News Outlets Decide Not To Give Rugby World Cup Free Publicity

from the have-it-your-way dept

Just earlier today we had a post on how the NFL still thinks it can tell news organizations how they can do their job, in spite of fair use, and well, logic and reason. The Rugby World Cup kicks off Friday, and its organizers are involved in a similar spat with media groups covering the event. Back in April, organizers tried to put restrictions on the number of photos news outlets could publish online, and also how they were published (lest anything cover up a sponsor’s logo). Major media outlets, including the AP, Reuters and AFP aren’t playing ball, though, and are boycotting the event until the dispute is resolved. As much as the World Cup organizers would like to think they don’t care, they depend on widespread media coverage and the free publicity it generates to drive their money machines. They say they’re acting to protect companies that have paid for certain broadcasting rights, but what they’re really trying to protect are the huge fees these companies have paid. They seem to think that letting news outlets print photos online threaten things like TV rights, but it would seem that the opposite is true. By reducing the amount of news coverage for the event — which acts as publicity — they’re going to hurt the amount of interest people have in it. In turn, perhaps they won’t be nearly as interested to follow it on TV or radio or anywhere else rightsholders have paid to deliver it. That’s what really threatens their revenues, not the fact that people can go online and see photos from matches.

Filed Under: , ,
Companies: a&p, afp, reuters

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “News Outlets Decide Not To Give Rugby World Cup Free Publicity”

Subscribe: RSS Leave a comment
Sanguine Dream says:

Re: Re:

You’re right the situation isn’t the same but the reaction could be the same.

The NFL may have control over how their material is covered by the media but the media outlets have just as much control over what they cover. I wonder what the NFL would do if FOX, ABC, NBC, CBS, and ESPN were the ONLY outlets that covered NFL action. Yes those five would dominate the revenue but the NFL would no doubt suffer from such a market shrink.

TheDock22 says:

What the heck is rugby?

Just kidding, but bad move on the Rugby World Cup’s part if they want more support. I think this is silly ESPECIALLY when it comes to sports. Who wants to view a bunch of photos online rather than watch the real game? And the people that do want the photos would probably just read the results in the paper anyway.

When will TV realize they need to integrate more with the Internet rather than refuse to move forward? There is nothing wrong with giving a little highlight clip or picture online, since in the end give me the big screen to watch my football…er rugby. 😉

Witty Nickname says:


I’ll admit to watching NFL. WTF was up with the audio feed during the first quarter of the kickoff game tonight?

First it was silent, then the commentary was in Spanish for half the first quarter.

Was it just my market, a friend of mine had the same problem. You would think with all the money NBC paid to have the first game of the season you would think their broadcast would be ready.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...