How Long Before Financial Advisors Rating Site Gets Sued?

from the the-rating-game dept

Back in June, the launch of Avvo, a site for rating lawyers, was met with a lot of controversy. Lawyers aren’t used to being rated as if they were any other good on the market, and it didn’t take long before the site was sued by one lawyer unhappy with his ranking. Now a similar site is getting set to launch, except this time it will focus on financial advisors, another group which isn’t used to much scrutiny. It’s not clear whether or not this will prove particularly useful, but hopefully the site has some money socked away for legal fees, since it’s only a matter of time before one disgruntled advisor sues after a bad rating.

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Comments on “How Long Before Financial Advisors Rating Site Gets Sued?”

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29 Comments
Michael Schmitt says:

Avvo still exists

I just checked the website for the lawyer feedback and it is still up. There are some early adopters on there and those that are using the service have set themselves up with their own profile and get a bit of free advertising out of it. Looks like some of the snakes… I mean lawyers, might know how to use a bit of free promotion.
(please don’t sue for the snake comment) LOL

Kril says:

Re

First, /= is from a math standpoint, != is from a programmers standpoint. So your both right, but either way.

Second, sites like these are set up to report good/bad experiences. The point is to report those that have ripped you off or were fantastic to deal with. Its for consumers to share their personal experiences with the general public, or plain and simple, a more concentrated place for ‘Word of Mouth’ to do its job.

As far as the site being sued, that is ridiculous, and only possible in the US. How can you sue someone for posting a personal opinion of a service? Is Freedom of Speech completely dead now???

Anonymous Coward says:

Weak idea

I think you’ll find complaints but very few positive postings.

Satisfied clients (patients, customers) don’t go looking for ways to shout about their experiences; but dissatisfied ones do.

Worse than that, there will always be some clients who will be unsatisfied due to unreasonable expectations.

Some positives will come from lawyers planting posts under assumed names.

I don’t think the site will work out the way the owners think it will.

Online Liability Blog (user link) says:

How Long Before Financial Advisors Rating Site Get

Unfortunately, Joe, you’re probably right that “it’s only a matter of time before one disgruntled advisor sues after a bad rating.” I thought the same when Avvo launched, and the same probably goes for TheFunded.com, recently profiled in the WSJ. See http://online.wsj.com/public/article/SB118644800916989977.html

I suppose we should not be surprised when innovation (technological or otherwise) is met with litigation, but it’s still quite frustrating. Regardless, to the extent plaintiffs seek to hold these websites liable for statements posted by others, they’re likely in for an uphill battle.

-Michael

Yahoo says:

I looked at this site and it’s a mess…. No control over input – – any broker can rate himself…… or have a buddy rate him. The questions are stupid ….. a bad broker could easily sucker a client into giving him a 100% rating. You can only see the 10 brokers that rated highest ….. none of the other rating are available. Of course it’s the brainchild of a BROKER. Someone tried to give some suggestions and was told to leave the site.

The good news is that almost no one is using this site.

Anyone I want to be? says:

Financial Advisors promote themselves anyway. They have friends and family refer them all the time; they even get their clients to refer them.

On the flip side, there are those disgruntled clients who bash the advisor and tell others to stay away.

Either way, its one sided depended on who is sharing their thoughts about the advisor. At least now the site allows you to see both sides.

I looked at the site and it does need work. It’s lacking a professional appeal. What I did notice as apposed to the avvo site is the financial advisor one does not put any personal rating on the advisor, which means it is all user/client driven. (No different than this site, or any other that allows users to post their comments). So with that said, they are pretty safe. The avvo site was sued because the attorney put his softball awards up and it raised the score. The suit was not over the rating per say, but the faulty valuation lapse. Also, how can avvo say that an attorney is better based on the law school they attended? All that means is they attended a more prestige’s school, not that they’re a better attorney.

The site does need some work, but at least investors can now see both sides.

By the way, has anyone perfected internet users from signing up and posting. Yet be able to control the environment 100%. Nope! And this site is a prime example. Here on this subject a post is put up and calls someone an asshole, yet the site has no idea who did it?

I found another site that has been in business for 5+ years and it lets your rate contractors. http://www.angieslist.com

nurse says:

Re: Re:

I looked at this site and it’s a mess…. No control over input – – any broker can rate himself…… or have a buddy rate him. The questions are stupid ….. a bad broker could easily sucker a client into giving him a 100% rating. You can only see the 10 brokers that rated highest ….. none of the other rating are available. Of course it’s the brainchild of a BROKER. Someone tried to give laptop AC adapters some suggestions and was told to leave the site.

smithsan says:

As a result, Dimensional fund shares are not available directly to individuals but are limited to clients of a select group of fee-only financial advisory firms. The relationship between Dimensional and the independent advisor is based on shared views about how capital markets work and how best to provide clients with a successful investment experience.
———–
smithsan
Make Money

Anonymous Coward says:

Below is the comment left by “aka Nurse” under the name Yahoo back on Sep 7th 07. Seems like the same idiot changning names by Yahoo Read the Nurse comment “by nurse – Dec 1st, 2008 @ 5:35am” then this one

– Sep 7th, 2007 @ 9:53am
I looked at this site and it’s a mess…. No control over input – – any broker can rate himself…… or have a buddy rate him. The questions are stupid ….. a bad broker could easily sucker a client into giving him a 100% rating. You can only see the 10 brokers that rated highest ….. none of the other rating are available. Of course it’s the brainchild of a BROKER. Someone tried to give some suggestions and was told to leave the site.

The good news is that almost no one is using this site.

fabeetle admin (user link) says:

fabeetle is giving it a try...

This is the only conversation I have found around the topic of rating and reviewing financial advisors. I couldn’t find it but my guess is that your talking about hotstocked.com. I agree, no quality control, bad layout, so…low adoption. There is a fundamental problem here though. Clients need more trustworthy resources to research and select financial advisors. FA’s need more clients. We think we have figured out how to do this and also avoid any potential legal issues. As one of your posters said, opinions are safe. Check out http://www.fabeetle.com and give us your thoughts.

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