NBC-iVillage Marriage Already Loveless And Dull After One Year

from the nice-and-functional dept

Last year, when NBC bought out iVillage, the women-oriented online content firm, it looked like a classic case of major media company thinking it could evolve by buying its way onto the internet. Predictably, the company tried to portray the move as something more than a land grab, trotting out terms like “synergies”, as it extolled the potential for cross promotions between iVillage and the Today show. The New York Times reports on how the marriage is doing one year later, and not surprisingly, many of these lofty ambitions haven’t panned out. Although ad revenue has been solid, iVillage hasn’t shown itself to be a strategic asset. Cross promotions with Today have been a total flop and other attempts to put iVillage content on TV have also been a failure. At this point, the deal is panning out very much as we anticipated. From a purely monetary perspective, you could argue that NBC made out okay. But if it really thought that the purchase could help it successfully orient its business around the internet, iVillage hasn’t had much of an effect.

Filed Under: ,
Companies: ivillage, nbc

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “NBC-iVillage Marriage Already Loveless And Dull After One Year”

Subscribe: RSS Leave a comment
5 Comments
Lori says:

Way off base

I think they were just way off base with the subject matters on the TV show. I love the website, and made a couple of attemts to watch the show. All I can say is the topics were, well BORING. They should read the message boards and see what peoples interests are, then do a show about it. Not do a show and encourage people to go to the boards to write about it.

The webiste is fun and exciting, I would have expected them to stick with that on the show. Average, everyday topics of concern for the average everyday woman.

Leave a Reply to Lori Cancel reply

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...