A $400 Million Bet On Video Games That No One Wants?
from the yikes dept
A few years ago, it was popular for video game companies to try to do license deals with movie studios, to create video games based on movies. The idea was that there would be some synergies between marketing budgets — but it turned out to be not such a good idea, and video game companies have put a lot less weight on movie licensing lately. The reasons aren’t that hard to figure out. The timeline for developing a movie and a video game are quite different, and if the two don’t come out at essentially the same time, you lose those synergies. Second, what makes a good movie and a good video game are entirely different concepts, and in trying to force a video game into the constraints of a movie plot, you generally make a bad video game. Apparently no one told that to a bunch of investors with way too much money to spare, as a brand new video game development firm is coming out of the gate with a stunning $400 million to focus on making video games from movie content. The company has already got license deals in place, which isn’t too surprising, but doesn’t answer the earlier questions that video game/movie deals have raised in the past. Also, given that the video game business is really a hit or miss proposition, betting $400 million on a single unknown company seems ridiculously risky.