Have The Lawyers Taken Over From The Technologists At Google?
from the the-deal dept
Despite today’s deal with the BBC, it’s no secret that Google has had a rough time lately in its dealings with major media companies. The company hasn’t had much luck in convincing them to put their content on YouTube, with most deciding to take their videos and go home. But, the company claims it’s still doing well with smaller, more independent media companies, and that it’s been adding 200 content partners per quarter. It’s no surprise that smaller players would be more receptive, since they don’t have the resources that a Viacom has to widely distribute their content. Google, of course, knows how much money there is in the long tail, so it makes sense that they’d pursue these deals. But more importantly, it seems that the YouTube deal has changed Google in a significant way. Prior to the acquisition, the company created simple tools that anyone could use and make money off of — no negotiation needed. But now the company is at the point where it needs to actively pursue and enter into deals with large content companies. It seems the company’s legal department is in the news as much as its technical side, if not more so. While this may have always been inevitable, the company is coming to resemble the big tech and media companies that it so aggressively undermined in its beginning.