Motorola Builds Bike Phone Charger For Third World; No More Excuses Not To Buy A Phone
from the buy-buy-buy dept
It’s been interesting to see some of the efforts to bring computing and electronics to less developed countries. Clearly, better infrastructure can help some of the people in these countries, as seen by things like “phone ladies” or rural farmers who are able to do much more thanks to mobile phones. At the same time, it’s important to realize that technology alone isn’t what many of these countries need — and claiming that just adding technology will solve some of the larger economic issues is going to end up badly. Still, for many companies looking at the “the bottom of the pyramid” there’s opportunity there, if you can just help get over some of the market hurdles. Motorola has apparently realized this. Recognizing the importance of the third world in growing their business, they’ve decided to build their very own bicycle phone chargers (found via Engadget). As you ride the bicycle, it charges your phone. The idea is that this way, the mobile phone users don’t have to worry as much about electricity — though, they’ll have to do plenty of bicycle riding to keep the phone charged. Of course, this could work well in some villages where villagers have built a business out of riding around on a bicycle with a mobile phone for others to use. Next up, they’ll have to design some stationary bikes to keep power on at the cell towers.