Band Tries USB Gimmick, Misses Really Exciting Part Of Its Own Offer

from the the-media-doesn't-matter dept

The BBC is covering the news that Keane will be releasing its latest single on a 512 MB USB key. The device will include an MP3 version of the song and a video for the song. The article points to a few other bands that have distributed music on USB devices, noting that none have been that successful. That’s not too surprising, as there’s little advantage to selling music this way. It’s nice and gimmicky, but it’s expensive for the seller, since the USB devices aren’t nearly as cheap on their own as a CD. That means they often have to charge more for it. At the same time, consumers don’t get that much additional benefit. Most of the people who would find this interesting probably already have a USB key and get little benefit out of another one. What may be a lot more interesting and is brushed over in the article is the fact that the record label is also trying to get feedback from those who buy the USB device by opening up a content only to those who buy it. I’ve never understood why bands and record labels haven’t done this more often: why not set up a club or a contest or the ability to buy tickets to a private concert or any other kind of special treatment to anyone who actually buys the music, whether on CD or USB key. So, while this is an interesting experiment, the focus may be on the wrong part (the different media) rather than the more exciting part (a specific benefit to buying it this way in the form of a contest).


Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Band Tries USB Gimmick, Misses Really Exciting Part Of Its Own Offer”

Subscribe: RSS Leave a comment
17 Comments
Aaron Friel says:

Better Idea:

How about a concert in which you can bring your own USB key, stick it in a standard machine, and voila, it will download tracks _from the concert_ to your USB key when you’re done.

You get to go to the concert, listen to the music, and then take it home with you for a modest fee. (And many individuals with a USB key would be willing to pay a few bucks to get audio and/or video recordings of a concert they went to.)

Anonymous Coward (user link) says:

This has been done

“I’ve never understood why bands and record labels haven’t done this more often: why not set up a club or a contest or the ability to buy tickets to a private concert or any other kind of special treatment to anyone who actually buys the music, whether on CD or USB key. ”

They actually do this kind of stuff. I know of a couple of urban acts (Jay-Z, etc) who have run promotions for their new albums including special gifts or the chance to win backstage passes, cars, whatever…

dork finder says:

Re: This has been done

Dear Anonymous Coward,
You should spend less time commenting and more time reading and comprehending what is written:
“I’ve never understood why bands and record labels haven’t done this more often: You quoted it “haven’t done this more often” The article says it has been done, just not often. Sorry but your stupid, it’s been done, I know more than you, bull, really bothers me. Please try to understand what you read, or actually read what you comment on.

fornowjustcallmeBob says:

Chris, by an Intellistick from PQI! I don;t remember just how many times it has been through the washer AND dryer and ti still works like a charm, plus it is super small. So small in fact that a few times I’ve misplaced it, but luckily have always found it again.

For band: I agree that bands could do a much better job at self-promotion. The days of record labels actually offering any kind of real benefit are over. I’d say they will all be out of business in another 4-6 years, unless they come up with a new and radcially different way of doing business and offering more benefit to their musicians as well as the customer.

nunya_bidness says:

Rip-off

The usb drive is a 512 with one song and a video, both of which will be free for the taking 10 seconds after the release. This wonderfully high tech goodie will be sold for double the price of an entire CD, you can just buy the complete CD, and a blank usb drive for less money,Watch the boring video on U Tube… once. Also why would you want the much inferior mp3 format of any music you purchase. Record companies and artists selling music as a gimic or just to make money really are not in touch with the true listeners. Blame MTV, purveyors of shit music for decads.

Jim says:

Contest

I agree with the contest idea. I remember that I bought Jimmy Eat World – Bleed American, and it gave you access to a secret site where you could enter contests and get special band info. There was a contest that I entered and won which offered a copy of Bleed American on vinyl that was autographed by the band. Now this was a great marketing tool I believe in getting people to buy the CD so they could access this website to enter band contests.

Anyways. My 2 cents.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...