It Ain't Over Until The Fat Lady Sings In Dolby Surround Sound
from the going-to-the-movies-to-catch-an-opera dept
Some movie theater owners have been notoriously close-minded about understanding their own business. They continue to complain about the “threat” of piracy, while ignoring the fact that it would be easy to compete if they focused on the moviegoing experience, and recognized that it’s a social experience of “going out to the movies” that people want to enjoy. People don’t go just for the content. However, there have been some signs that theater owners are beginning to figure things out — and one of the big ones is recognizing that a movie theater doesn’t just need to show movies — it should be able to show any content that people might want to watch as a large group with a large screen and a great sound system. It’s been years since people started discussing how new digital theaters would allow the broadcast of other content such as sporting events or live concerts. Live concerts, in particular, have been tried a few times. However, it’s still a bit surprising to see the the Metropolitan Opera House decide to broadcast live to movie theaters. It apparently took a lot of convincing for folks who work with the Opera house, as they have been notoriously stingy in allowing any kind of offshoot products. Still, the idea of buying a tub of popcorn as you settle into your seat to watch Don Giovanni, while hoping the mobile phones and crying babies don’t annoy you, may take a bit of getting used to. For opera lovers outside of New York, who have no opportunity to see an opera performed at the Met, it may make sense — but it’s hard to see (as the Met’s general manager suggests) that this will really help the opera combat its shrinking audience.