News Corp. Hopes What It Learned From New Media Pays Off In Old Media

from the old-media-2.0 dept

For awhile, all the news out of Fox had to do with ther internet investments, with Myspace being the most prominent. But the company hasn’t totally given up its old media roots; last week there was talk that the company might launch a MySpace magazine, and now the company is revealing that it’s set to launch a new cable channel dubbed MyNetworkTV. But the move isn’t completely uninspired. The channel will feature original programming made on the cheap, using lesser-known actors, simple sets, and a condensed shooting schedule. Instead of making big bets on season-long shows, each series will start and end over a short period of time, eliminating the risk that a dud will drag down the whole network. And, of course, the shows will be heavy on sexual content, which has never gone out of style among young people. All of these moves sound good, in light of the need to cut costs in media. If there’s an obvious flaw in the plan, it’s that it doesn’t go far enough. Confining the new venture to cable TV, as opposed to exploiting the new unbundled distribution mechanisms that Fox supposedly believes in, is a mistake. And cutting production costs shouldn’t be a strategy limited to just one of their many properties. Getting lean is something that media should do across the board. Still, this is definitely a good start — and if it works well, it could easily influence others to go down this road, and even take it further.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “News Corp. Hopes What It Learned From New Media Pays Off In Old Media”

Subscribe: RSS Leave a comment
Xavier Longfellow (profile) says:

Not a cable network

Although I am usually impressed with the insight of Techdirt comments, this one is inaccurate. MyNetworkTV is not a cable channel. It will reside on several of the broadcast affiliates abandoned by the recent UPN-WB merger of sorts that resulted in the new CW network. The shows “on the cheap” produced for MyNetworkTV are modeled on the wildly popular telenovela style. In fact, the first story on the two shows being broadcast are repeats of stories that were among the most popular in Latin America and elsewhere. Early word is that these shows are being very well received by media buyers and critics. It remains to be seen whether Americans will be willing to keep pace with a primetime show that provides new episodes every night. If one show fails, that’s half of the MyNetworkTV lineup. It’s a pretty big gamble.

Note that because it is on broadcast TV, and not cable, they will be resticted by indecency laws and the sexual content will be relatively tamed.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...