I Just Called To Say I'm Sorry (For Exposing Your Personal Search Data)
from the I-just-called-to-say-that-I-still-care dept
Earlier this week, AOL exhibited a stunning lapse of judgment when it released search data from 500,000 of its subscribers. While the company thought the data had been sufficiently anonymized, the New York Times had no problem tracking down and interviewing one of the AOL searchers. There’s no way AOL can close the Pandora’s Box of data at this point, but after the Times story ran, AOL’s CEO Jon Miller did feel compelled to call the woman and apologize. But why stop there? AOL didn’t need the Times to identify which searchers had their privacy breached. It knows which user number corresponds to which user. Admittedly, it might be too much to ask of Jon Miller to call each one of them personally, but the company just announced it’s laying off 5,000 employees within six months. Certainly, that’s plenty of time for each one to call about 100 people and say sorry.