I Just Called To Say I'm Sorry (For Exposing Your Personal Search Data)

from the I-just-called-to-say-that-I-still-care dept

Earlier this week, AOL exhibited a stunning lapse of judgment when it released search data from 500,000 of its subscribers. While the company thought the data had been sufficiently anonymized, the New York Times had no problem tracking down and interviewing one of the AOL searchers. There’s no way AOL can close the Pandora’s Box of data at this point, but after the Times story ran, AOL’s CEO Jon Miller did feel compelled to call the woman and apologize. But why stop there? AOL didn’t need the Times to identify which searchers had their privacy breached. It knows which user number corresponds to which user. Admittedly, it might be too much to ask of Jon Miller to call each one of them personally, but the company just announced it’s laying off 5,000 employees within six months. Certainly, that’s plenty of time for each one to call about 100 people and say sorry.


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Comments on “I Just Called To Say I'm Sorry (For Exposing Your Personal Search Data)”

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31 Comments
Dee says:

Data privacy

I think the leaks of data are just not starting to come out. No company would ever openly admit to such breeches of data and most would go out of their way to cover it up or dismiss it completely. Pandora’s box is open wide on this one already no telling who has what data on whom at this point just sitting on hard drives waiting to be mined for info.

This is why credit ratings and such will no longer be a valid tool to determine anything with since the odds are going to be as likely the info is wrong as much as it is right. At this point though I think those with lousy credit ratings should be feeling pretty safe. Not like someone can run up a lot of debt in your name if your name doesn’t even qualify for anything to begin with. LOL

Oh and remember this is now the United States of Corporate America and they will have their bought and paid for politicians help them cover their arses you can bet the house on that!

Anonymous Coward says:

Re: Data privacy

…this is now the United States of Corporate America…

Now? When wasn’t it? How long ago was AT&T nailed for anti-trust and broken up? Hrm… Sorry to break it to you but things haven’t changed much. We simply have more access to more forms of media and therefore hear more about what has been going on for generations.

Matt says:

Great PR move

Certainly, that’s plenty of time for each one to call about 100 people and say sorry

Right…because I can’t think of a better PR move than to have the 5,000 employees you’re about to whack start calling customers on an apologetic PR campaign. I imagine the doomed employees would be more than eager to represent the company in a positive light.

lil'bit says:

“No company would ever openly admit to such breeches of data and most would go out of their way to cover it up or dismiss it completely.”

It wasn’t until I saw news reports, after I received one of the infamous ChoicePoint letters in August 2004, that I learned the ONLY reason I had been informed was due to California law. The only reason it was on the news was because of letter recipients calling the news services.

Araemo says:

Calling the users..

Actually, don’t be so sure that AOL knows who each # is from, or even which particular searchers they exposed the records of.

If they actually thought they were releasing ‘sanitized’ information, they may have done a randomized select to pull 500,000 users, in random order, and give them numbers in increasing order… To make it so that not even AOL employees could ‘abuse’ the data.

Granted, they were completely wrong on that last part, but they might have been honestly trying.

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