From The Halls Of MySpace To The Shores Of Facebook

from the ten-hut dept

The US Army raised some eyebrows a few years ago when it released its own video game in an attempt to turn gamers into new recruits. While the effectiveness of the move is debateable, it does show that the military has some understanding it’s got to reach out to young people in new ways, in places and activities where they spend their time. It’s hardly surprising, then, to see the Marines on MySpace, where its profile has attracted more than 12,000 friends. Plenty of advertisers have taken similar steps, getting users to buddy up to their brands in social-networking sites, so it’s not as if this is uncharted territory. But just as questions remain about the effectiveness of advertising on social-networking sites, it’s not clear just how well the MySpace recruiting is going for the Marines: despite attracting all those friends, just 430 people have contacted a recruiter through the site in 5 months, with just 170 of them considered prospective recruits.


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Comments on “From The Halls Of MySpace To The Shores Of Facebook”

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41 Comments
dorpus says:

Re: The Military Sucks

Yeah, but what if you’re from a poor background, with no hope of travelling abroad, and you’re looking at a life of pumping gas at the local Sunoco? Getting paid to dodge bullets in exotic lands sounds pretty good. 18-year-olds are a rather suicidal bunch, literally.

I sat in on a psychology 101 course recently, where I was the only guy with grey hair — almost everyone was 17 or 18. The professor said on the first day of class that if anyone is feeling suicidal, they should give him a call. (He was serious.)

Angry Rivethead says:

Re: The Military Sucks

The Leadership (atleast the ones that are not pentagon staff) are usually very competent. The pay Isn’t bad as long as you’re not jr. enlisted (e1-e4) which doesn’t last long unless you suck. If you can pull down a commission, you’re all set. Now…as far as the committing your life thing…what job do you NOT have to commit your life to to get anywhere with? The military is proabbly about the only proffession out there that you can almost completely advance ALL the way through in 20 years (30 max).

WirelessGuy says:

Don't blame the soldiers for your personal issues

The military members do not suck. The mission they do sometimes does. But if there wasn’t any volunteers into the military then there would be a draft and your lame ass would have ended up with a real job.

The military is a great place for people to go and learn a skill, defend our country and get a way to go to college. Not all of us come out of the womb with a silver spoon out of our ass, so we have to do what it takes in order to get on equal footing. Some play sports, some are genius IQs and some just want to do something that means something.

I for one am proud of the fact that I served this country for 8 years, in three wars. Sure, I might have questioned why I was in those places. Sure I saw and experienced things that now I have nightmares about. But because of actions of soldiers like me, you can make stupid comments on the internet saying the military sucks.

Honoring those who have died in service for this country, either as soldiers, airmen, marines or sailors, plus police and fire fighters should be what you focus on, not the politics. Keep the two seperate.

liberal godless leftist elitist says:

Re: Don't blame the soldiers for your personal iss

he said ‘the military sucks’ and nothing about the people in it.

i have a lot of respect for those willing to join the military. i would not be able to morally justify it.

how could our invasion and occupation of another country secure our rights here at home? those soldiers are not defending our freedom, they arent defending anything.

i dont disagree with the mission, but i dont think we should kid ourselves to justify it.

Raekwon says:

Re: Don't blame the soldiers for your personal iss

It’s not the military that “sucks”. It’s the government the military stands for. Considering for the past 30-40 years soldiers have been questioning EVERY war we’ve been involved in. Enlightened people, whom you may think, “Have a silver spoon up thier ass”, whatever that means, realize that the government has secret motives behind almost every move that they make. So why don’t you try removing what ever is lodged up your ass. Honor those who’ve fallen, I agree. I have alot of respect for anyone who’s risked thier lives. Just ask yourself, what cause am I serving? American Imperialism? Why do you think every country we enter considers us the enemy. Why do other modern, western countries dislike us? We are fueled by money, this is our only motive. If you could get past your government brainwashing, perhaps you’d take notice.

tom t (user link) says:

Re: Don't blame the soldiers for your personal iss

Dang, I agree with you! And you did an excellent job of skirting the edge of obnoxiousness. Certainly your last paragraph helped drag you back from the brink of the sentence “But because of actions of soldiers like me, you can….” That whole jingoistic “freedom isnt free” crap and trampling the constitution while justifying the end with tortuous means really casts a poor light on our great nation. After all, Thomas Jefferson, etc., had it pegged with the absolute power, security over freedom, etc.

ekc says:

Just doing what they are supposed to

My views on recruiting young kids to join the military aside, I think it’s a pretty smart move on their part. Seems like a pretty small investment of time, so getting any recruits out of it is great for them. I’m sure it beats standing outside trying to get kids’ attention, and it’s easily more cost effective than the commercials (they DO need to update those). They might have a better rate if they proactively contacted people, but that would start to get time consuming.

jsnbase says:

Once again, there can be more than two sides

It’s possible to not have a ‘silver spoon out of our ass’ AND not be a fan of the military.

Regardless, how many recruits does an average brick-n-mortar office get in six months? Seems like our statistics here don’t mean much without knowing that.

And I’m far too lazy to google. ๐Ÿ™‚

Lay Person says:

THE MILITARY SUCKS!

Yup…

Looks like they got to ya…

Kids, the military still sucks!

All else is a lie!

If you are down and out, as I was, DO NOT JOIN THE MILITARY! It’s a DEAD-END street.

You will end up taking orders from bigger losers than yourself until you realize you’ve wasted your time chasing lies.

If you want to rise from the ashes of society, go to school, learn some really useful skill, get a job, get paid, retire. No assholes, no lies, no time wasted, no obligation.

It’s all you. You don’t need the system to be dependent on. That’s just what they want you to believe. If they bring up nationalism and patriotism remember that this type of talk is the refuge for scoundrels and tyrants. Nationalism is used by the staus quo to evoke fear and pride the two most sinister emotions known to man.

Every American has the right to bear arms and protect our country but the system wants you to believ that we are not responsible enough for such a thing. Remember, we became America as independents so why then do we need any system to get things done.

The problems start with us and end with us. The enemy is within and not without.

Lay Person says:

It's funny...

This blog is clearly divided on this subject.

What I see here are free thinkers (in the light)

and drones of the system brainwashed to the Nth degree (in the dark).

Friends, neighbors, fellow Americans, I have several flashlights, all you have to do is ask…question…analyze.

Not because it’s an unamerican thing to do but do it because it’s THE AMERICAN THING TO DO. Once we accept our Democracy, as it is, is when we give up being American. Our Democracy is an ongoing fight, once we’re complacent it’s no-longer a Democracy. We accept what we’re told because it’s too dificult to fight about it. We lose and we become sheep led by wolves.

Anonymous Coward says:

Re: It's funny...

You might want to pull those flashlights out of your ass. We do NOT live in a Democracy. We have a Representive Republic. There is a huge difference. Democracy is mob rule, that means the segregationists would have been right in the south in the 60s and women would still not have the right to vote…

Lay Person says:

Re: Re: It's funny...

O.K. smart guy…

Websters(this is a dictionary for all the smart guys):

Democracy: Government by the people, exercised either directly or through elected representatives.

See the part where our governement is exercised through elected representatives? I believe that covers your definition…Smart Guy!

Anyway, enough of schooling you…care for as flashlight?

pablo says:

some quotes

“Patriotism means to stand by the country. It does not mean to stand by the President or any other public official save exactly to the degree in which he himself stands by the country. It is patriotic to support him insofar as he efficiently serves the country. It is unpatriotic not to oppose him to the exact extent that by inefficiency or otherwise he fails in his duty to stand by the country.”

Theodore Roosvelt

“We live in a land of abounding quackeries, and if we do not learn how to laugh we succumb to the melancholy disease which afflicts the race of viewers-with-alarm… In no other country known to me is life as safe and agreeable, taking one day with another, as it is in These States. Even in a great Depression few if any starve, and even in a great war the number who suffer by it is vastly surpassed by the number who fatten on it and enjoy it. Thus my view of my country is predominantly tolerant and amiable. I do not believe in democracy, but I am perfectly willing to admit that it provides the only really amusing form of government ever endured by mankind.”

Henry Louis Mencken

chris (profile) says:

seriously, it really does suck

i served for 5 years in the army and i can say that it really does suck:

the food is terrible

the people are not well educated and not very friendly

you also have to sleep in the mud

they have to do everything at like 5 in the morning

they never send you some place fun. it’s always some place that is hot as hell or snowing, often with people who hate you and have guns.

i learned a lot of important things in the army, like how to use a computer, how to drive anything with wheels, and how to start an IV, but my “leaders” made sure that i wasted a lot of time cleaning ugly green things so they looked pretty for a general or someone like that.

Sanguine Dream says:

I think its a good idea

Recruiting on social sites like that give the potential recruits more control over the level of advertising they see. If you are intersted then buddy up with a recuriter and if not then just avoid them. Its a lot more polite than constant calls and a mailbox full of pamphlets, flyers, and swag.

And why is it that everytime some says military the conversation always goes to “honoring those that died”? I have much respect for a person that can do something I cannot (being in a position where you may have to kill another person) but this is about recruiting tactics.

Lay Person says:

Re: Lay Person, I would be inclined to agree with

hypocrisy…arrogance?

Where do you perceive such?

I apologize, I don’t mean to come off as being either. I am simply saying that there are those of us who think and those who take things at face value (believe what they’re told…unexamined).

I know that Bush is in office and that I had no one to vote for over these past few elections. I know we are in a war under false pretenses. I know that money is corrupting our political system. I know that NewOrleans looked like a third-world country for several months.

If I’m a hypocrite for being concerned over the state of my own country, fine.

If I’m arrogant for knowing that I’m being flat-faced lied to on national television, fine.

I bring this to the attention of my fellow countrymen and you condemn me, fine.

All is well. BUT this arrogant, hypocritical asshole is yelling at the top of his lungs:

THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE! THINK PEOPLE!

Yeah you can hang me for causing a ruckus but my words will ring true forever!

jsnbase says:

It's so much simpler

You’re arrogant for assuming that if someone disagrees with you they’ve been brainwashed.

You’re hypocritical for assuming that those who do agree with you haven’t been.

There are some people who, regardless of their stance, speak with the cadence of the drums they hear inside their heads. I won’t stand with them.

Lay Person says:

Re: It's so much simpler

Well… I’m still not sure where the arrogance and hypocricy come in.

What I stated addressed very specific arguments to specific individuals (they knew who they were).

You may disagree with my methods but I, as well as others, in this immediate blog, understood the means to that end.

It’s difficult to follow these threads at times and it’s possible you got lost. If not, and I really am as arrogant and hypocritical as you say, I apologize.

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