How Many Times Have You Bought Star Wars? How Many Times Will You?
from the keep-on-buying dept
We’ve noted in the past that a big part of the entertainment industry’s business model (and part of the reason they’re such big fans of copy protection) is that they want to get you to buy the exact same content over and over and over again. This clearly annoys many customers. Just yesterday, in our discussion about the MPAA’s bogus numbers, someone in the comments complained about studios releasing so many different versions of a DVD, so that fans get annoyed. They buy the basic version when it comes out. Then there’s the special edition, the director’s cut, the Criterion edition and so on. Tony Gentile points us to a story at E-Online about people buying Star Wars movies again and again every time it’s released in a different format or version (in this case, the announcement that the theatrical versions will now be released on DVD). Gentile wonders when people will realize that they’re buying the exact same thing they already have over again. Obviously, the studios understand (and love this), and people seem willing to buy — but as we’ve seen, just because some people buy, it doesn’t mean they’re happy about it.