Nextel Ups The Stakes In Marketing To Paranoid Parents
from the just-selling-of-peace-of-mind dept
Yesterday, we wrote about Disney’s MVNO, which offers parents the ability to better track their kids mobile usage, and even monitor their location. It seems like Nextel is looking to one up Disney in the profiting from fear department, offering a service that uses GPS to alert parents anytime their child is near the home of a registered sex offender (via Engadget Mobile). While the Disney offering may give parents a false sense of security, Nextel’s service may do the opposite, giving parents random but frequent bouts of terror and helplessness. It wouldn’t be a surprise if this appeals to a lot of parents, but it’s not clear how this service actually makes kids any safer.