Treating People Like Criminals Doesn't Help The Movie Going Experience
from the and-they-wonder-why-no-one-goes dept
For years, both theater owners and the movie industry have complained that people aren’t going to the theaters because of online file sharing. To most people, however, it seems pretty obvious that it’s the theater-going experience that’s the problem. Combining all the boring remakes, with high prices, crowded theaters, sticky floors, screaming babies, half an hour of commercials and (of course) ringing mobile phones — sometimes it’s a tough sell as to why you’d want to bother. On top of that, of course, you have cheaper home theater equipment, and plenty of other options for your entertainment dollars. None of these things have anything to do with file sharing of movies. And, yet, the industry still doesn’t get it. This isn’t particularly new (we’ve been hearing stories like this for a while now), but with many preview showings, the theaters are searching all patrons and forcing them to give up their mobile phones. Then, during the entire screening, security guards are constantly scanning the audience, making themselves very obvious, but making patrons feel like they’re under surveillance. As someone who went through the process (and ignored the search at the beginning) notes, this doesn’t make them want to go back to the movies again any time soon. In their attempt to stop the “piracy,” it seems the industry has made the movie going experience even worse. Which one is more likely to have an actual impact on how many people go to the theater?