Gap Insists: No We Really Don't Want You To Shop Yet
from the excuses-getting-weaker dept
It’s getting more and more difficult to figure out what’s going on with The Gap and its various websites. Beyond the surprise that the Gap couldn’t afford any extra servers to build the new site while keeping the old one online, we were then told that the new site would be so spectacular that it would all be okay. So far, the early reviews haven’t seen the spectacularness promised. However, the Gap continues to try to spin this story. The latest report is that the various stores still aren’t fully working, but the Gap says this is on purpose because they want to throttle the traffic so they can “closely monitor the site and study traffic.” That doesn’t make any sense at all. Why would you need to “throttle traffic” in order to monitor traffic? It certainly sounds a lot more like the new site just can’t handle the traffic. So, now, we have a site that was offline for weeks, isn’t that special now that it’s (partially) back and can’t handle normal traffic. Sounds like a great move.