Shocker: People Want Breaking News, Not Old News On Their Phones
from the and-the-hits-just-keep-on-coming dept
Hutchison Whampoa’s “3” operators around the world can always be relied upon for an interesting anecdote. Whether it’s a UK executive calling people nuts for wanting to use the Internet on their phones, their crazy promo offers in Italy, or their parent company’s boss’ cunning use of the Jedi mind trick to deflect criticism, it seems like 3’s always up to something. The latest is the revelation from 3 UK’s CEO that mobile users are more interested in breaking news coverage on their mobile phones, rather than archive material. Wow — apparently people would rather know what’s going on when they’re getting news from their phones than search through old material. The guy also tried to take a shot at the incumbent UK networks, saying their 3G networks will cannibalize their 2G networks. Um, isn’t that the idea of an upgrade? It shouldn’t come as a surprise if 3 sounds out of touch. After all, they only just realized maybe walled gardens aren’t so good after all.