Hide Techdirt is off for the long weekend! We'll be back with our regular posts tomorrow.

Shocker: Young Males Dig Gadgets More Than Older Women

from the who-would-have-thunk-it? dept

In what I’m sure will be a surprise to… oh, um… none of you, a new study has found that (gasp!) young men are more likely to be early adopters of new gadgets than women over 45. Did they actually have to pay for this study to be done? The point, of course, is that some consumer electronics firms may be missing out on the over 45 female market, but that’s not much of a surprise, is it? In fact, it seems likely that most consumer electronics firms are quite aware of that and chose the young male demographic on purpose — perhaps because they’re less rational about such purchases and don’t care quite as much if the product actually… um… works.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Shocker: Young Males Dig Gadgets More Than Older Women”

Subscribe: RSS Leave a comment
1 Comment
dorpus says:

Hormone Replacement Therapy

Yeah, but maybe it’s just because electronics makers lack the imagination to understand older women’s needs. How many electronic engineers are women over 45?

My girlfriend bought maple syrup-flavored chocolates at the Canadian duty free shop, gave them to her friend, whose 2-year-old kid ate the whole box in under a minute. Shouldn’t there be electronic gadgets to punish kids when their blood sugar level gets too high? Something an older female engineer might invent.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...