Cost Most Important Factor In Choosing Carrier For Europeans

A new study says that cost and coverage are the most important factors in choosing a mobile operator for European consumers. That would explain a lot of the success of no-frills MVNOs there, but as they proliferate, competing solely on price will become more difficult. The firm behind the survey says that data services are growing in importance, which makes sense, as operators will soon need something other than price to differentiate themselves from one another. Hopefully they’ll find some data services other than video calls.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...