How Dare Anyone Help Promote A Song Without First Paying Money!
from the take-a-step-back... dept
The latest over-reaction by the folks at the RIAA is apparently to shut down a site that was hosting “machinima” music videos. Machinima, of course, is the use of video game settings to create movies and has been quite popular among some for a while. One of the more popular machinima concepts is to create a music video using characters in a game (there were a bunch of Star Wars ones that got passed around for a while). However, the RIAA has flipped out that someone might make their music more enjoyable without first paying up, and has one of the major sites hosting these videos to shut down. It would be extremely difficult for the RIAA to make a case that they’re actually sustaining any kind of loss due to these videos. If anything, it’s quite likely the opposite occurred — because the amusing nature of these videos often introduced new listeners to songs they had not heard before. The RIAA should be encouraging this type of creativity, which would attract more interest for the songs and musicians they’re supposed to be promoting. The people making these videos are usually huge fans of the songs in question, and are doing what they can to generate more interest in them. However, it’s the knee-jerk reaction from the industry to assume that any time a song is used or heard, they (not the musician, but the record labels) need to get paid. Update: Thanks to Will for pointing out at least one other similar site that was taken offline as well. Update 2: The RIAA now says it had nothing to do with this, and that the DMCA takedown message is fake.