Can Adware Go Legit?
from the about-as-likely-as-the-mob... dept
Over the last year or so we’ve seen plenty of stories about the various mainstream adware companies trying to “go legit” and get beyond their early ways that made them so incredibly hated. There’s no doubt that some have changed some of their methods, but can they ever really go completely legit? First of all, they have a pretty major legacy issue. Just saying they’re going legit and changing a user agreement or certain practices is not nearly enough. These companies have years long histories of sneaky, underhanded, annoying and downright dirty practices — and even their “new” business models are often built on the basis of the data and users they received through those means. On top of that, people are beginning to notice that once you take away those sneaky, underhanded practices, the business model falls apart. That’s why we’ve questioned why anyone would invest in the space (which upset one of these companies in particular). It’s great that these companies now want to become more legit — but making a few changes and hoping that everyone will come running (and that others won’t be suspicious of them) isn’t enough.