Looks Like Advertising Revenue Is Working Out For A Lot Of Online Magazines
from the makin'-money dept
As the dot com bubble collapsed, we were told that it was impossible for content sites to truly be profitable on advertising revenue alone. However, it certainly looks like that’s changed over the past few years as advertisers have grown a lot more comfortable with the internet. In fact, more than 50% of online magazines now say that they’re profitable, with the majority of that revenue coming from advertising. Of course, what’s interesting is that, aside from advertisers becoming more comfortable with buying online ads, one of the big changes over that same time period is that many content sites have recognized that intrusive ads are not effective — but relevant and unobtrusive ads do seem to work. The advertising market can go up and down pretty rapidly, so this could change, but it certainly sounds like more reader-friendly advertising is working out for an increasing number of publications.