Hide Techdirt is off for the long weekend! We'll be back with our regular posts tomorrow.

Smarter Ringtones For Smarter Phones?

As everyone over the age of 30 tries to understand the success of the ringtone market, some are realizing that there are plenty of people out there who just don’t want to have some random pop song play when their phone rings — but might find something else interesting. That, it seems, is the thinking behind Avaya Labs’ plan to create “intelligent ringtones” that tell you who is calling, and maybe some additional information, such as that they’ve tried calling you three times without reaching you. This is raising some immediate skepticism from those who point out that this has little to do with what makes people by ringtones — but perhaps that’s the point. These more intelligent ringtones seem more likely to be targeted at the “non-ringtone” demographic. While the initial idea is a bit weak (I can see who’s calling on the display, can’t I?), adding additional intelligence to the ringtone can certainly make some sense in creating more useful information output.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...