SK- Earthlink Lands National Retailer
The new MVNO, SK-Earthlink, has landed a retail partner in OfficeMax. OfficeMax will begin by selling the PalmOne (is that their name today?) Treo 650 with service from SK-Earthlink. The CDMA-version 650 is priced at a fairly standard $450 with a service contract. The MVNO, launched in March, is primarily after the mobile professional market. A national retailer is an important step for an MVNO, especially this one backed by SK Telecom of Korea and Earthlink, neither of which has any US brick/mortar presence.