Will .jobs Domain Yank The Business Model Out From Online Job Boards?
from the the-marketplace-is-changing dept
It already seems like the way ICANN is dribbling out new top level domains is somewhat pointless other than as a way to increase revenue for ICANN. We already were wondering what the possible reasoning was behind a .jobs TLD, as there was no indication anywhere that anyone was having any particular trouble finding where a company lists their job openings. Combined with some already questionable moves by ICANN in assigning who gets to control these new top level domain names, and the whole thing seems pretty sketchy. With today’s official approval of both .jobs and .travel, though, some are wondering if .jobs will end up causing problems for online job boards. With a designated area to post jobs on an individual site, it will be that much easier for someone to create a meta-search engine of job listings (some of which already exist), and companies won’t feel the need to post their jobs to the same sites as before. Of course, that’s only if the job boards view their main purpose to be hosting job listings. It’s not hard to see how they can (and should) offer much more beyond that in terms of helping people find the right job and manage their careers more effectively, while also helping companies target their open job leads more efficiently. As long as the job sites know how to do that, then the .jobs domain shouldn’t have much of an effect — other than making a bunch of companies feel they need to shell out for yet another domain that they probably don’t need.