Make VoIP Cheap… But Not Too Cheap

from the careful... dept

Last week, a study came out saying that many people still didn’t see the point of VoIP, but the ones who were signing up, were signing up due to the low, low price. However, another study (done by Level 3, so watch the bias) claims that while people do like VoIP for the low prices, if the discount is more than 25%, they lose interest. In other words, they want cheap VoIP… but not too cheap. The reasoning in the article makes sense. If VoIP gets too cheap, people begin to question the quality — and since quality is already an issue with VoIP, people assume that a slightly more expensive offering backed by a recognizable name is more likely to keep working and to continue to offer the features to stay competitive.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Make VoIP Cheap… But Not Too Cheap”

Subscribe: RSS Leave a comment
VoIP business guy says:

No Subject Given

That’s really cute, and does actually reflect some of my experience selling this stuff to people. I do wonder how long it will take for consumers to actually settle on a VoIP discount rate – 25% is pretty arbitrary (and who knows how accurate that is – I see a different rate in my market), and of course companies will adjust to perception before adjusting operations — We’re talking telco, afterall.

"Hackbridge" (user link) says:

VoIP Cheap - Free is even better

It all depends on who is providing the service. Granted you can’t expect everything to be free, but comsumerism is certainly calling the shoots these days.

Even today it was noted that shops in the UK (Womens fashion) are taking a battering because of shops like Primark who do sell cheaper than others. It’s not just about the price, it is about quality, but why can’t you have both?


Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...