Misunderstanding The Importance Of Cannibalizing Your Own Products
from the hello-competitors dept
Obviously, it’s painful to see your core product and cash cow being supplanted by other offerings — but if that’s what’s happening, it’s because your customers like that other offering better. If that’s the case, aren’t you better of cannibalizing your own business? If your customers are going to go elsewhere, they might as well go to another offering from you. Too many companies don’t seem to get this message. The latest in this long line appears to be a large Norwegian newspaper, Verdens Gang, that has decided that since their online version appears to be taking business away from their paper version, they’re going to keep lots of content offline. This is going to backfire, badly. Basically, they’re giving their users less in an attempt to get them to come back to the paper version. All that’s likely to do is encourage them to simply move to completely other sources that don’t have this kind of policy.