Consumers Opening Up To Mobile Multimedia Content
A study released by The Diffusion Group says that consumer households with both Internet access and mobile phones are warming up to the idea of mobile media content over their mobile phones. Specifically, 42% said they would be comfortable listening to music on their phone, 30% indicated they would be comfortable watching ‘TV’ or movies on their handset, and 25% said they would be interested in having a digital music player on their phone. Waitaminute! 42% would be comfortable listening to music, but only 25% would be interested in a music player?
