Search Engines Are Parasites That Will Kill The Publishing Business?
from the um.--ok. dept
Search Engine Watch points to a recap of an Association of Online Publishers (AOP) conference last week where attendees were told that search engines were “parasites” that will kill all growth in the online publishing business. The reasoning isn’t entirely clear. Basically, he believes that everyone is using search to start their news gathering, but that big publishers will be able to manipulate search to their advantage. It appears that someone from the Economist doesn’t necessarily agree. He notes that Google is killing off the importance of brand in the publishing business, as people just accept the top results. Thus, some random blogger (the horror!) might get more attention than the Economist. Both of these speakers are wrong. First off, while there is some search engine manipulation, it’s unlikely to be powerful enough to completely block out additional sources. Second, many people do still make use of brand and don’t entirely rely on search to find their news. They may have a few sources they like and some random searches for other info — but as more people learn not to trust a single source that actually helps brands that have built up some level of trust.