Amazon Tip-Toes Into Social Networking

from the just-beta-testing-it-out dept

Because everything on the web these days seems to be in permanent beta, it’s unclear how much weight to give the announcement that Amazon’s latest community feature is in “beta.” The tool will let users post pictures of themselves to go along with the reviews they write. This may seem like a very simple move (and, in fact, it is), but it suggests that Amazon is realizing that there’s quite a bit of value in the community built up around their offering. It should be interesting to see how (if) this evolves over time, and whether or not it helps prove that most of these stand-alone social networking sites are really just features for other services.

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