Acclaim Shows Just How Well Marketing Gimmicks Work By Going Out Of Business
from the poor-baby-Turoks dept
Video game maker Acclaim’s most recent claims to fame have been much more about ridiculous promotions, rather than games that people actually want to buy. They wanted to advertise on tombstones (some game involving death), pay your speeding tickets (some game involving car racing) and to get people to name their first baby Turok (some game involving characters with weird names). However, like IUMA, the company that asked parents to name their kids IUMA and quickly went out of business, it appears that the baby naming promotion curse has struck again. Acclaim has apparently laid everyone off, shut down their offices, and is declaring Chapter 7 bankruptcy. Hopefully, little baby Turoks and Iumas can now hang out and talk about their parents’ bizarre behaviors in naming them after a company that couldn’t last until they were at least out of diapers. If you absolutely must name your kid after a brand, you should at least pick one that can last.