Not There Any More

from the changes... dept

When first launched, it didn’t make much sense. They seemed to be recreating about a hundred other (failed) online virtual worlds, with the weird business model based on the idea that people would pay extra in the virtual world to own a pair of virtual Levi’s jeans. At least in other virtual worlds, people pay for things that seem useful to the game itself, and not just for fashion. Eight months after they launched apparently things weren’t looking so great, so they launched again. Still, it’s looking like there hasn’t been much “there” behind However, they’re now trying to adjust. I noted in the past that the “There Inc.” name was something of a liability, since people would spend too much time needing to explain the name, and it seems they agree. The company has raised a new round of venture funding, changed their name, changed CEOs and changed their business model. The company once known as There is no longer there, but is now Forterra Systems. The CEO is gone. The company no longer heavily promoting the virtual There world (though, it is still there), but instead, talking about selling their virtual world creating platform software to others for building games and teaching systems. In fact, they also announced a deal with the US Army to use Forterra’s software for simulation purposes. Why not just send them into and let them buy virtual howitzers?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “ Not There Any More”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...