Will Online Gaming's Addictive Marketing Get Them In Legal Trouble?

from the rethinking-the-marketing-strategy... dept

For years, people have described how online multi-player games like EverQuest were addictive, and the industry loved it. In fact, many started using the phrase in their own marketing materials. Now, however, some are wondering if the self-proclaimed addictive labels are going to come back to haunt online video game makers when lawyers come along to blame them for just about any crime associated with the game. Already there’s been talk about blaming such games for suicides and for child neglect — and calling the game “addictive” in the marketing probably won’t help the game makers’ side of the story in front of a jury.

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