Run Around NYC So You Might Have The Chance To Buy A Pair Of Sneakers?

from the run-around-the-city dept

While it doesn’t sound quite as fun as PacManhattan, Nike seems to be getting into the spirit of real world/wireless games by coming up with an advertising campaign that will send SMS text messages to mobile phones telling them where they can find a particular poster. When they arrive at the post, they’re told to submit the special code on the poster back to Nike. Players get points for both the number of posters they find and the speed with which they get to them. If they “win” they get a chance to “pre-buy” a pair of new Nike sneakers. Winners get the chance to buy something? Doesn’t seem like much of a win to me, but maybe I’m just holding out for those smarter sneakers. Also, to be honest, this game doesn’t sound like much fun. It sounds sort of like a mobile version of “fetch.” They tell you where to go, you go, and you retrieve a code and send it back to them. Where’s the challenge?

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