US Carriers Report Mixed Fortunes

Before number portability went into effect, the predicted losers were AT&T Wireless, Cingular and Sprint PCS. Verizon and T-Mobile were expected to do well. So far, it seems that the early results match these predictions, with one major exception. Sprint PCS says that business is booming, and they’re adding plenty of subscribers. Must be that guy in the trench coat. So, now, we have Verizon Wireless with the “Can you hear me now?” guy and Sprint PCS with the guy in the trench coat. It appears that the other carriers need to figure out who their oddly annoying nameless guy is going to be for advertising purposes. On a more serious note, the more time passes, the more the AT&T Wireless and Cingular merger is looking like a desperate play by two companies that couldn’t keep up. That’s not necessarily true, as there are many other reasons for what’s happened, but that’s the impression people are definitely getting as both have shrinking revenue (and AT&T Wireless has shrinking customer numbers).

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