McDonald's WiFi – Not Just For Customer Access
While most of the articles about McDonald’s WiFi announcement focused on Wayport winning the deal, it’s worth noting that they’re also talking about how they’ll be using WiFi for more than just customer internet access. They’re also looking to use it for cashless transactions and wireless “gift cards.” One more example of how offering a hotspot to customers can just be a part of a larger strategy of using WiFi to be more efficient in your core business.
