Spam: The Crack Cocaine Of Modern Advertising
from the it-ain't-easy dept
Nothing all that new in this column, but it does express concisely the real issue behind spam: thanks to a few clueless people who respond to spam the rest of us are much worse off. As the article states (so eloquently): “Spam is the crack cocaine of modern advertising.” He points out that “uninformed people are making decisions that affect everyone on the Internet” and suggests we need to do something to stop those people. The question, then, is what? The only idea he comes up with is requiring people to get a “license” to use the internet – which is unlikely to fly.
Comments on “Spam: The Crack Cocaine Of Modern Advertising”
Education
The only real long term solution is to make sure the education system (K-12) is embedding ‘best practices’ of using the internet in our children so that they’ll be wise to these marketing schemes. Obviously this doesn’t help us in the near term, but there really isn’t an efficient way to educate the public at large. The media stories about spammers and scammers certainly don’t seem to be doing much
spammers adapt
Spammers unfortunately adapt their methods, and if people stop responding to the current types of spam, almost all of which are obviously bogus, the spammers will just make their pitches look more believable, e.g. by pointing to web sites purporting to be testimonials or even government endorsements of their products.
the idiot tax
Ah, but wait – the wise Arnold Kling proposes the following:
Re: the idiot tax
I’d rather go after the companies who pay spammers…always follow the money.
Fine them per spam sent. Hundreds each maybe…payable to recipients.