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Advertisers Upset Over Norton's Ad Blocking

from the such-is-life dept

From Broadband reports we learn that Symantec’s latest Norton Personal Firewall is upsetting many advertisers by showing certain ads (most noticeably Google’s text ads) but making them unclickable. Of course, my first reaction is… why? If the point of the firewall is to block ads, that’s one thing. But, how does it do any good to show the ad, but make it unclickable? Who is that protecting? If it were hiding the ad completely, I could understand it. But showing it without the link doesn’t seem to help anyone. However, as for the advertisers being upset, I doubt anyone other than the marketers really cares. If individuals want to make an effort to avoid dealing with the everyday bombardment of advertising, that’s their right.

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