Authors Addicted To Amazon Rankings

from the gotta-check-the-numbers dept

There’s just something about being able to quantify and rank things that, when combined with the easy access of the internet, makes people obsessive. In the early days of the internet people would focus on making their website “counters” cycle higher and higher. Nowadays, people rely on Google counts as an indicator of popularity. Social network users try to increase the number of friends in their “network” to win the popularity game. Stock owners follow online stock pages. Bloggers concentrate on their Technorati rankings. Authors, it should be no surprise, are apparently obsessive over their Amazon rankings. There’s even a story of authors rushing to a computer throughout a publishing party to continually check on the latest rankings. It appears that the internet has simply fulfilled many people’s deep desire to “keep count” of things.

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