Most People Want Opt-In, Not Opt-Out Spam Legislation
from the seems-obvious-enough dept
While it’s been clear for some time that spam legislation that requires an “opt out” offering wouldn’t work, we now have proof in the complete lack of effect had by the CAN SPAM act. Of course, our elected officials, who are supposed to represent the will of the people, never bothered to take a poll. If they had, they would have discovered that the vast majority of people favor an “opt-in” standard for stopping spam. Of course, the big marketing firms that contribute to political campaigns don’t like that idea (even if they’re shooting themselves in the foot by encouraging more spam), and made it clear to US politicians that the completely useless CAN SPAM was the way to go.