Shocker: Consumers Don't Read Privacy Policies; Shop By Brand

from the well,-duh dept

Does anyone actually read the privacy policies at the e-commerce sites where they shop? If you thought the answer was a big fat no, you’re probably right. People are concerned about privacy, but they tend to trust the brand, and not the actual privacy policy. It seems that most people use the fact that a brand is popular as a sort of proxy to mean that their privacy policy must be reasonable. Of course, online sites don’t help matters by hiding their privacy policies and then filling them with all sorts of vague legalese and including the ever popular “these terms may be subject to change without notice” type disclaimers.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Shocker: Consumers Don't Read Privacy Policies; Shop By Brand”

Subscribe: RSS Leave a comment
aNonMooseCowherd says:

rational decision

Not paying much attention to stated privacy policies is a rational decision, because: (1) there’s not a lot of reason to trust them since there’s almost no enforcement; (2) there’s not a lot of reason to trust them since the policies can always be changed, especially if the company changes hands; (3) as the article points out, the policies are written in a weasly way, so they don’t mean much anyway. In short, most people probably figure: “The company is gonna trash my privacy if they want regardless of what the policy says, so I just have to decide if what they offer is worth it.”

Leave a Reply to Anonymous Coward Cancel reply

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...